I need an SEO specialist who can turn my real-estate website into a consistent lead generator. The aim is clear: more qualified inquiries from buyers, sellers, and investors. 

Scope of work

• On-page SEO – refresh titles, meta descriptions, headers, and internal links across all blog posts, property listings, and service pages; add real-estate-specific schema and location keywords where relevant.

• Technical SEO – audit site speed, mobile responsiveness, crawlability, and indexation; fix errors, improve Core Web Vitals, and set up structured data for listings.

• Off-page SEO – build quality backlinks, manage local citations, and strengthen our Google Business Profile to boost regional visibility. I’ll provide access to Google Search Console, Analytics, and the CMS. Please outline the tools you prefer (Ahrefs, SEMrush, Screaming Frog, etc.), the key milestones you’ll hit in the first 30 days, and how you will measure lead growth.